For Founders

Not Just Your Content —
Your Performance as a Founder
Is Only as Good as You Are.

Most ghostwriters optimize your words. I optimize the Founder producing them. I write every word of your content — but the performance system running underneath the content exists for one reason that has nothing to do with content. A founder operating at peak makes better decisions, leads with more clarity, builds a higher-performing team, and runs every component of their business at a measurably higher level. That is what you are buying. The content is the most visible proof it is working — the signal your market sees. But the results your company feels happen inside the business first: in the board meeting, the hiring decision, the strategic pivot, the fundraise conversation. Content reflects a high-performing founder. It does not create one. My job is both.

2 Founding Client slots accepted at pilot pricing — $3,500/mo, full 90 days, Accelerator-tier deliverables — in exchange for documented results.

20+
Years coaching founders, athletes, and executives to peak output
4
Disciplines: S&C, mindset, nutrition, sleep
The short version
Not for you if…
You're pre-product You want one viral post You post inconsistently by choice You want someone to just "do the posts" You won't commit to 90 days once you've seen the work
90
Days to full benefit. Not a suggestion — a structural reality.

Content authority compounds. Performance protocols take time to calibrate. The first 30 days establish your voice and your baseline. Days 31–60 are where the system builds momentum — your performance protocols are built to sharpen your thinking, speed up decisions, and steady your leadership under pressure. Your content starts reflecting it. Days 61–90 are where compounding is meant to kick in — inbound conversations can start appearing, your audience starts to recognize your voice, and the performance work makes decisions easier across hiring, fundraising, product, and team communication. Enrollment is a minimum 90-day commitment. That's not a contract term. It's the honest timeline for results worth having. If after 30 days the content doesn't sound like you, you get your first month back — full stop. The 90-day minimum only applies if you're satisfied.

01 — The Promise

In 90 days, you will have a high-performance content system built to open conversations with your ideal buyers, the investors you want to know, and the senior talent you're trying to attract — on your platform of choice.

Here's what this program actually is — plainly. I write all of your content. Every post, every word. You don't write anything. But the performance system is not a content-production tool. It exists because a founder running at peak capacity runs a better company — full stop. Sharper decisions in the board meeting. Clearer communication with the team. More conviction in the investor conversation. Faster pattern recognition across the business. Better hiring judgment. Higher tolerance for pressure without losing strategic clarity. The performance protocols — S&C, mindset, nutrition, sleep, schedule architecture — are designed to make you operate at a level that compounds across every function of your business. The content reflects that. Your company feels it first.

Pillar 1 — Physical
The Four-Component Performance System
S & C
Progressive resistance training builds the strength, energy, and physical resilience that sustain high performance through fundraising cycles, product launches, and sustained operational pressure.
Mindset
Pre-performance routines, identity-outcome separation, and after-action review frameworks build the psychological durability that lets founders lead clearly under sustained pressure, uncertainty, and the compounding stress of building a company at scale.
Nutrition
Protein-anchored eating, time-restricted windows, and strategic supplementation help stabilize blood glucose, reduce the 2pm cognitive crash, and sustain the energy curve required to run a company at full capacity across a twelve-hour founder day — not just the first four hours of it.
Sleep
Sleep architecture, HRV-based recovery tracking, and circadian optimization are the non-negotiable infrastructure beneath everything else. Every other protocol — training, nutrition, mindset — underperforms when recovery is compromised.
Pillar 2 — Cognitive
Deep Work & Information Architecture
Researcher Gloria Mark, author of Attention Span, has measured the average time on a screen before switching at about 47 seconds. Real strategic thinking — the kind that produces decisions worth writing about and perspectives worth sharing — needs long, uninterrupted blocks. Deep work scheduling, information diet protocols, and flow state design don't just improve your thinking. They raise the quality of every decision, judgment call, and strategic conversation you have as a founder — and make the ideas you bring to our content sessions impossible for anyone else to replicate.

What you consume determines how clearly you think. And how clearly you think determines the quality of every decision, communication, and judgment call you make as a founder.
Pillar 3 — Emotional
Nervous System Regulation & Leadership Presence
Chronic stress — a state many founders and executives operate in for long stretches — narrows creative range and communication style and makes it harder to articulate a compelling vision with the confidence and nuance that attracts investors, talent, and customers.

Stress regulation protocols and nervous system work restore the emotional bandwidth that authentic leadership requires. When you're regulated and clear, you lead with conviction, communicate with precision, and make decisions from a position of strategic strength. When you're reactive and depleted, you manage instead of lead — and everyone in your organization feels it. The performance work closes that gap. The content reflects the result.
Pillar 4 — Environmental
Schedule Architecture & Energy Design
Your attention and energy are limited. Every low-value decision you make spends some of what produces your best leadership. Schedule architecture — energy-mapped task blocks, decision fatigue elimination, friction removal, and deliberate ritual design — ensures that your highest cognitive capacity is spent on the decisions that define your company, not consumed by the noise that surrounds it.

The founders who get the most from this program aren't necessarily the most naturally gifted. They're the ones who have built the structural conditions for consistent peak output — and who operate their companies at a level that compounds over time.
S&C · Mindset · Nutrition · Sleep
Peak operator
→
Cognitive · Emotional · Environmental
Sharp, clear thinking
→
Better founder
Better company
→
I write
Content that proves it
→
Outcome
Category authority + stronger business
DAY ONE
Founder Performance Audit
A written diagnostic revealing exactly where your physical, cognitive, emotional, and environmental performance is leaking — and the precise protocols to close each gap before we write a single post
WEEKLY
3–5 Ghostwritten Posts
Written entirely by me, in your exact voice, on whichever platform your buyers, investors, or talent actually live — published consistently while you focus on running your company at a higher level
DAY THREE
90-Day Content Periodization Plan
The strategic playbook for your content program. Four phases mapped to your business calendar: Foundation (weeks 1–3) establishes your voice and core POV. Build (weeks 4–7) grows reach and deepens your authority signal. Strength (weeks 8–10) converts authority into social proof. Peak (weeks 11–12) drives your specific business objective — fundraise, hire, or launch. This document answers the why and what behind every post.
ONGOING
Custom Performance Protocol
A written, fully personalized protocol across all four pillars — specific training sessions, meal timing, sleep architecture, and mindset routines — built for someone running a company at your stage, not a generic executive wellness plan
WEEKLY
Performance & Content Briefing
30 minutes reviewing your performance metrics, adjusting protocols based on how your week went, and extracting the business insight that becomes your content — in that order
MONTHLY
Performance Report
A monthly document tracking inbound conversations generated, audience growth, post reach by theme, and your recovery trend line — so you can see the precise correlation between how well you're operating and the quality of business conversations your content is opening
02 — The Math

Why This Costs
What It Costs.

What one inbound conversation could be worth Illustrative scenario ARR value
SMB enterprise deal (typical SaaS) 1–2 per month $25K–$80K
Mid-market enterprise deal 1 per quarter $80K–$250K
Senior hire attracted via content 1–3 per quarter $30K–$80K recruiting cost avoided
Investor warm intro via authority Ongoing Unquantifiable. Not zero.

Illustrative math, not a promise. Deal sizes, inbound volume, and timing vary by company, market, and consistency.

This program costs $3,500–$10,000/month ($42,000–$120,000 a year). A single mid-market contract at $80K–$250K ARR can cover a full year of the program, depending on the deal and the tier. At this stage, being invisible to your market isn't a content budget problem. It's a revenue problem.
03 — Choose Your Program

Three Programs.
One System.

Every tier includes full ghostwriting and the complete four-pillar performance system. The difference is how deeply we build your authority, how much direct access you have, and how far we push the offensive. Most founders who get measurable results are in the middle tier.

Start here
Entry point · Not a program
Founder Performance Sprint

"I want to see the work before I commit to 90 days."

  • +Founder Performance Audit — the written diagnostic of where your physical, cognitive, emotional, and environmental performance is leaking
  • +60-minute voice session — I pull out how you actually talk and your strongest content angles
  • +8 posts written in your voice, ready for you to review and publish
  • +A one-page 90-day recommendation: where the content goes next and which program fits
$1,250
One time · 3 weeks

Fully credited toward your first month of any program if you enroll within 14 days of delivery.

Limited to two Sprints a month.

Book the call

Or go straight to a program

Entry Program
Performance
Content
"I want my content handled completely and a performance system that makes me sharper, faster, and better at running my company. One person who understands both."
$3,500 / month
+Founder Performance Audit + custom protocol (S&C, mindset, nutrition, sleep)
+3 ghostwritten posts/week, built from a 90-day content plan
+Weekly 15-min performance & content check-in
+Monthly performance + content report
+Notion content workspace — yours to keep
+90-day minimum engagement
Most Popular
Full Program
Accelerator
"I understand that how well I operate as a founder determines the quality of every decision my company makes. I want a performance system that compounds that advantage — and content that signals it publicly."
$7,500 / month
+Everything in Performance Content, at 4 posts/week
+Weekly 30-min strategy call (replaces the 15-min check-in)
+Recovery tracking setup (bring your own Whoop or Oura, or I'll help you pick one) — weekly readiness data that tells you when to schedule your hardest decisions
+Monthly Board-Ready Brief — a one-page strategic narrative ready to share with investors or advisors
+One quarterly deep review — protocol, content, and positioning, reset together in a single session
+Priority access — same-day response on anything time-sensitive
+90-day minimum engagement
Elite Program
Category
Architect
"I want one partner who makes me a measurably better operator, writes everything I publish, and helps me build the kind of category authority that reflects what's actually happening inside my business — compounding results, top-tier leadership, and a company running at a level most of my competitors haven't reached yet."
$10,000 / month
+Everything in Accelerator, at 5 posts/week
+Launch Amplification Sprint — a coordinated 10-post surge exactly when you raise, launch, or hire
+Quarterly Strategy Session (90 min, virtual) — four times a year, not once, so nothing goes stale between check-ins
+Direct mobile access, bi-weekly strategy call
+One long-form thought-leadership piece each month
+90-day minimum engagement
04 — The Guarantee

Your First Month
Is Covered.

30-Day Performance Guarantee
If the content doesn't sound like you, you get your first month back. Full stop.

If after 30 days the content I've written doesn't accurately represent your voice, I will refund your first month in full. One email. No negotiation. No invoice dispute. Money back within 5 business days.

I can offer this because I only take on founders I'm genuinely confident I can move the needle for. The guarantee isn't generous — it's honest. If I don't believe I can deliver for you, I won't take your money in the first place. My intake process is designed to prevent that situation, not paper over it.

One condition: complete the Founder Performance Audit and onboarding call. That's it. Everything else is on me.
This IS
A full-service ghostwriting and performance program. I write everything. You operate at a higher level, run your company better, and let the content reflect it.
This is NOT
A coaching program where you do the work. A content course. A template library. Or a VA service that schedules your posts.
05 — Bonuses for Founders Who Move Within 14 Days

Every Objection,
Answered in Advance.

These aren't filler. Each bonus exists to remove a specific reason to hesitate.

01
Kills: "The content won't sound like me"
The Founder Voice Intensive

A dedicated 90-minute session before I write a single post. I extract your authentic voice, map your origin story into a 12-month content narrative, and identify your 5 strongest content angles. Most ghostwriters skip this entirely and hope the writing sounds right. It rarely does. Yours will.

02
Kills: "My profile is too weak to bother posting"
The Profile Rebuild

A complete rewrite of your profile — on whichever platform you use — headline, about section, and experience framing positioned to convert visitors into inbound conversations. The content I write is only as powerful as the profile people land on. Most founders have a resume. You'll leave with a sales asset.

03
Kills: "I don't know what to post or when"
The 90-Day Post-by-Post Calendar

Built directly from your periodization plan, this is the tactical execution layer — every post for your first 90 days scheduled by date, with the specific topic, format, angle, and business objective pre-decided. The periodization plan is the strategic playbook: what to achieve and why, phase by phase. The post-by-post calendar is the game schedule: what goes live, on which day, mapped to your exact business timeline. One eliminates strategic ambiguity. The other eliminates execution paralysis. Together they mean you arrive at day one with nothing left to figure out.

Included at no cost for founders who begin within 14 days of their discovery call.

Ready to
Actually
Perform?

Start with a 20-minute Founder Performance Diagnostic. You'll leave with a clear picture of your biggest performance gaps and exactly what content I would write on your behalf — whether we work together or not.

What you'll get from the call
The Founder Performance Diagnostic
Your single biggest performance leak — the one costing you most across your business decisions, your leadership, and your company's day-to-day output — identified by name, with the specific protocol to close it
A specific content positioning recommendation — the exact angle, the platform, and the first three post ideas I would write if we started tomorrow
One high-leverage performance change you can make this week — whether we work together or not — that will measurably improve your clarity and output within 7 days
Book Your Diagnostic Call 20 minutes. No pitch deck. No pressure. Serious Founders only.